product design

Moxie | future x live 2020 conference

CHALLENGE

Moxie's annual conference, FutureX Live, needed a 2020 re-brand to represent their tagline "the future consumer". The brand has it’s own colorful aesthetic, but also needs to integrate with the Moxie brand.

SOLUTION

I art directed the design and creation of content for the FutureX Live website, including an animated hero asset, and overall direction for photography and brand design for the conference collateral (conference to be held in September of this year). The step and repeat rectangle is a nod to the updated Moxie website branding.

Havertys | Black Friday Campaign

CHALLENGE

Black Friday was always a struggle at Havertys because the website only updated once every 24 hours. As a result of this, there was concern that the website would sell out of existing inventory, but continue to list the product as in-stock and allow customers to buy them until the site update was pushed.

SOLUTION

I created a landing page for Black Friday that acted as a catalog. Customers could come to the site and see what was on sale but had to go in store to purchase. The goal was to create a page that advertised the sale as “in-store only" in a way that was obvious while still giving purpose to the site during this sale. So we had multiple updates to the homepage, motion graphics and pop-ups to make the sale visually interesting to consumers, but ultimate drive foot traffic to the stores. 

Havertys | Idea Boards Campaign

CHALLENGE

Havertys wanted to launch a Pinterest board style functionality to the site, but had to consider that the audience demographics skew older and aren’t necessarily familiar with applications like Pinterest. 

SOLUTION

I created an educational campaign around this new function called Idea Boards, including a landing page with an animated tutorial video, so that anyone looking to learn how to use it would have very easy access to information on how.

Havertys | Design School Campaign

CHALLENGE

Havertys wanted to position itself as not only a furniture retailers, but also as an expert on interior design and decor, similar to competitors like Crate & Barrel and West Elm. In addition, the brand was looking for new ways to create evergreen content that wasn’t tied to a sale or product.

SOLUTION

I created and branded a content series called Design School, to live within their Inspiration section of the site. The content gave a longer lifespan to product photography that featured out of stock collections. This outdated photography could now be re-shared across all platforms and linked back to relevant Design School landing pages. I worked closely with the development team to ensure these pages would be responsive and searchable, so they could live on the site without requiring constant updates.